Posted on May 30 2014
How time flies when you're having fun...
It's hard to believe that emmajoy launched only a few months ago (Valentine's Day 2014)! Looking back, there is so much that has happened in the past year and we are so fortunate to have such amazing support of our company.
We (the founders, Deborah and Lillian) first met at Columbia Business School in New York City, in the fall of 2013. As professional women returning to school, we were faced with a new challenge... how would we keep up with the latest fashion trends as starving grad students? Our favorite styles from J. Crew (necklaces ~$100+) and Banana Republic (necklaces ~ $80+) were no longer affordable. With our new minimal shopping budget, we realized the need for a shop with high quality jewelry, but more affordable pricing.
We started our research and began tracing high quality jewelry manufacturers, all the way back to their factories. After closely working with our suppliers, we were able to secure amazing deals on quality jewelry at wholesale price. Next, we created strategies on how to lower our overhead costs. It was amazing to see how much money we could save by stripping out heavy advertisement fees, pricey photo shoots, and product models. Instead of charging high prices on our products to pay for our overhead spending, we now had the ability to charge much lower prices for our high quality products. On top of that, we had the flexibility to provide rewards to emmajoy customers for shopping on our site. We soon realized that as long as our customers shared their love of our company with friends, we could continue to pass all of our savings back to our customers through lowered prices.