Life as a Blogger in Europe

Posted on December 19 2014

This week, we decided to take our fashion journey overseas! We came across Tanja, from the blog Seaside Glamour. She currently lives in Germany, lived in London for school, and even worked in a corporate job at Abercrombie & Fitch back in the day. Now she's a marketing manager and enjoying her part time passion as a fashion and lifestyle blogger. Check out how she styles her emmajoy jewels and her amazing interview below!







Who is Seaside Glamour?


My name is Tanja, I am 25 years old and in love with fashion. I am currently living in the beautiful German city of Leipzig. I studied Media with Journalism in Nottingham and for my Masters degree I studied Marketing Communications in London. After 4 amazing years in England I decided to go back to my home country and worked for the internationally known fashion brand Abercrombie & Fitch for over two years. After my time in Munich, I am now back in Leipzig working on my career as a presenter and besides working as a fashion and lifestyle blogger, I work as an Influencer Marketing Manager for Lovoo. 


How did you get started with blogging?


I started my blog June this year. It was after I reached 1000 followers on Instagram through a repost from Abercrombie & Fitch that I realized people are interested in what I post. I was so happy about the comments I’d received and the questions I got asked about my style that I decided to devote my time towards my own style blog. I couldn’t be happier with how things are evolving and can’t wait fro 2015 to arrive.  


Where do you get your fashion influences and inspiration?


I read and check a lot of other really famous and very influencing loggers like Kristina Bazan aka Kayture and Kenza Zouiten who I adore. Her style is casual yet classy and I think she is super gorgeous. I love her clothing line Ivy Revel a lot and check out her blog daily. For more inspiration I often check out OOTD Magazine, they repost many looks by smaller fashion bloggers too and I love browsing through their looks to get ideas for my own posts and outfits of the day.


What are you favorite winter accessories?


I cannot do without my Parka from Chicwish these days, it’s super cosy and warm and still makes me look so put together for the day. There’s photos on my Instagram for you to check out :-) Other than that I love colorful beanies during the wintery months and on the beauty side of things I can’t do without my Kiehl’s lip balm with Mango flavour to keep my lips all hydrated and looking rosey.


What is it like blogging in Europe?


Blogging in Europe is as much a challenge as it is a pleasure to be part of such a huge community of famous and very influential bloggers. Of course, having started this year I still have a long way to go to be amongst the top bloggers but I am very much looking forward to evolving, as many of the bigger bloggers are very friendly and are willing to help new one’s entering the scene. Another great thing about blogging in Europe is that there are so many influences across the different european countries when it comes to fashion that the blogger scene here is super diverse. Take a look at London for example, it’s a creative melting pot setting new trends daily. Berlin is more laid back and Milan very classy. It’s great to see so many different styles and of course trying to combine these influences with my own sense of style.


How do you think European fashion is influenced differently than American fashion?


I feel that European fashion is influenced by all the different european countries and there very own histories, which make the European fashion scene very diverse and unique. It’s great to see how the different bloggers mix different styles and together we form one community that’s open to many styles. 


Who is your personal favorite blogger?


My favourite fashion blogger has got to be Kenza Zouiten from Sweden, I already mentioned her above. She is super gorgeous and comes across so natural and friendly. I love her style - she wears so many different styles - from bohemian inspired looks to very classy looks to casual street wear but her style always screams Kenza - she manages to wear so many diverse styles but still sticking to her very own look. Another fashion blogger I adore is Austrian „Fleur de Mode“ She takes beautiful photos and her style is modern with a touch of bohemian, which I love! I generally love anything boho inspired - feathers, dream catchers you name it.


If you enjoyed our interview with Tanja of Seaside Glamour, make sure to follow her on Instagram @seaside_glamour and check out her blog at!



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1 comment

  • Brooke: February 01, 2015

    Loved reading this and so glad to meet Tanja…can’t wait to follow along!

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